Bharti Airtel, one of the big telecom companies in the country, is going to take a big step. People can be affected on a large scale by this move of Bharti Airtel. Actually, Bharti Airtel will exit the music vertical. Bharti Airtel is going to shut down the Wynk Music app.
It is being told in the reports that Bharti Airtel will keep all the employees of Wynk Music App in the company. It is being told in the reports that Bharti Airtel is planning to shut down the Wynk Music app in the next few months. Along with this, all the employees of Wynk Music App will be brought into the ecosystem of the company. This has been confirmed by a spokesperson of Bharti Airtel.
A spokesperson of Bharti Airtel said that we confirm that the employees of Wynk Music App and Wynk Music will be brought into the ecosystem of Airtel company. Airtel users will continue to get access to Apple Music. Apart from this, Airtel for Apple facility will be given to Wynk Music Premium users under an exclusive offer.
Bharti Airtel’s streaming service Wynk Music was launched about 10 years ago in the year 2014. Now it is going to be closed. Airtel has done a deal with Apple. Under this, Airtel users will get cheap access to Apple Music and Apple TV +. Now talking about Wynk, its closure will not shock the employees.
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Bharti Airtel will shut down its streaming music services Wynk Music. Now all its employees will be kept in the Airtel ecosystem. It was launched ten years ago and is now going to be shut down. However, employees will not be shocked by this because a company spokesperson told that all its employees will be kept in the Airtel ecosystem.
The company spokesperson made this announcement after the deal with Apple Inc. There has been a deal between the two to offer exclusive offers to Indian users for Apple’s OTT video and music streaming services Apple TV + and Apple Music. An Airtel spokesperson said that Airtel users will get access to Apple Music. Also, premium users of Wynk will get its exclusive offer.
Airtel’s Wynk was launched in 2014
Airtel’s streaming service Wynk Music was launched about 10 years ago in the year 2014. Through this, users can download music for offline listening, set caller tunes, listen to podcasts. Along with this, you can stream music in different regional languages. According to sources, the company decided to shut it down because keeping it running without any clear monetization plan does not seem commercially right to the company. The source said that music streaming monetization is already low in India. Apart from this, Airtel wants to provide better service in this, in which Apple is a big player globally.
Apple Music and Apple TV+ will be available soon
Airtel announced a partnership with Apple on August 27. Under this, Airtel Extreme users will get access to its OTT video and music streaming services Apple TV+ and Apple Music. Will be available by the end of this year. The benefit to users from this deal is that Airtel will provide these services at much lower prices than the prices at which Apple will provide them.
What are the challenges of audio streaming platforms?
According to the EY-FICCI report released in March 2024, music streaming apps had around 185 million active users in 2023. However, only around 75 lakh i.e. only 4 percent of the users had subscribed. According to this report, increasing the base of paid subscribers is quite challenging because all music is available for free on YouTube. Apart from this, there is also FM radio on cars and mobile phones. Along with this, it is also available for free on many other streaming platforms. In such a situation, questions arise on the profitability of audio streaming platforms.